Rockefeller Group, a popular accounting firm in South Africa, is expanding its business into the African continent, with a focus on a few francophone countries. By doing this it hopes to grow its market share, streamline operations, create employment and increase profitability. To successfully do this, it intends to implement a more fluid structure that will allow for easier communication across diverse countries. It is doing away with brick-and-mortar offices and team structures to leverage its human resources in different countries to collaborate on various projects. A new communication strategy is also planned to ensure that the new brand image is communicated consistently to its clients in different countries. Rockefeller Group has launched a new continental advertising campaign in South Africa, Madagascar, Mauritius, Réunion and Seychelles. In most of these countries, French is the official language. Incidentally, all the advertisements were created in English and have been loosely translated into French for the francophone countries. What kind of communication barriers will be experienced by clients and customers in the French-speaking countries?