South Africa is in the midst of one of the toughest economic downward spirals si...
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South Africa is in the midst of one of the toughest economic downward spirals since the start of the economic recession in 2008. These hard economic times coupled with the rippling after-effects of the #FeesMustFall campaign of 2015 have thrust institutions of higher education around the country into the spotlight, with the focus, especially on how these institutions will manage to raise the necessary funds to supplement dwindling government funding in the backdrop of a 0% fee increment this year. Considering the relative success that institutions of higher education around the world have had with alumni funding, this form of funding presents a viable lifeline for supplementing the funding gap brought on by these trying economic times. Price Waterhouse Cooper (2015) makes note of past South African university funding patterns as they appear in a report of the Department of Higher Education and Training: Audited financial statements of the universities for the period 2000/01 to 2011/12. Their report indicated that 29 percent of all university income in 2012 came from private income; this funding is made up of donations by alumni or donations from charitable foundations. Making it vitally important for universities to implement strategies to routinely engage and solicit their alumni. To mitigate the factors discussed above The University of South Africa (UNISA) has launched a campaign called #YourUnisaForever to encourage donations and charitable giving from the institution's alumni. This is a large campaign which hopes to have far-reaching effects and to raise enough funds to fund 1500 prospective undergraduate students with bursaries for the duration of their studies. “A request has been lodged to the marketing team at Unisa to ensure that #YourUnisaForever features in all marketing materials until 2030”.Which step of Monroe's motivated sequence does this example illustrate?
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