COMPLETE THE SENTENCES FROM THE TEXT ABOUT NIKE WITH THE CORRECT PREPOSITIONS.

1. During their first year of business Nike operated as a distributor  the Japanese company.

2. The Nike advertisements are aimed  inspiring the consumer to live healthier. 

3. They replaced foam  air bags in their shoes to make them lighter and stronger.

4. In addition  clothing and sports equipment, they also sell watches, apps, etc.

5. Nike started their website seven years  Adidas launched theirs. 

    Obraz Ri Butov z Pixabay

LISTEN TO THE AUDIO BELOW AND COMPLETE THE INFORMATION ABOUT THE BRAND 'NIKE'.

Please remember that in English we use commas in thousands (e.g. £10,000) and decimal points in decimal numbers (e.g. 4.5), which is different in the Polish language.

Complete the marketing collocations with ONE word changing the form if it’s necessary.

leader     sales        flood      segmentation    viral      bring      stealth      declining    share       break      enter        niche      loss    research     tool

1. His aim is to become the market in providing desktop solutions to doctors and the wider health care community. (=establish dominance in the industry)
2. Our competitor is slashing prices right now in an attempt to maintain market .(=retain a company's portion of the market)
3. The company makes luxury cars for a small but significant market.
4. How do you into the crowded garment industry? By offering a unique product.
5. Carrying out market  showed that customers thought our phones were too heavy and too ugly.
6. Market is the research that determines how your organization divides its customers or cohort into smaller groups based on characteristics such as, age, income, personality traits or behavior.
7. The plan will reduce profits for the commercial fishing industry. (=struggling, weakening industry)
8. Other retailers are using the book as a leader to bring customers in the door.
9. A printed newsletter is still an excellent marketing .
10. Japanese cars have the market (= a lot of them are on sale).
11. This ruling should make it easier for first-time buyers to the housing market (= to buy a property for the first time).
12. We're eagerly looking forward to introducing more new products and services that only Apple could to market.
13. marketing is a way of advertising in which information about a company’s products or services is sent by email or social media to people who then send it on by email to other people they know.
14. She works in and marketing.
15. marketing is advertising something to a person, without them realising they’re being marketed to. (=undercover)

VOCABULARY. THE MARKETING MIX.

MATCH THE VERBS ON THE LEFT WITH THE WORDS ON THE RIGHT TO MAKE COLLOCATIONS.

Mix dynamics refers to how the mix must be adapted to a changing business environment, to changes in the organization's resources, and to changes in the product life cycle.

Mix coherency refers to how well the components of the mix blend together. 

From a consumer's perspective, product converts into price solution, place into convenience, promotion into communication.

The four P's (price, promotion, product and placement) look at marketing from the consumer’s perspective.

Complete the gaps with the correct form of the verb in brackets: infinitive (to + verb), infinitive without to (bare infinitive) or -ing form.

1. The company risked (merge) with another company to stay in business.
2. A lot of investors plan (open) accounts with offshore banks because they are tax-free.
3. The change in company policy included (cut) production costs.
4. Our company can’t afford (concentrate) on luxury products because our main profits come from selling downmarket  goods (=segment rynku tanich produktów).
5. We are really looking forward to (open) a new branch in the Far East.
6. The marketing team enjoys (gather) information about our potential clients.
7. It’s not worth (invest) all your money in one business because the risk is too high.
8. The new project involves (change) our marketing strategy.
9. That young engineer succeeded in (bootstrap) a company to offer mobile internet advertising services to brands.
10. May I suggest (postpone) the meeting until next month?
11. Is Mr Johnson busy? Ok, I don’t mind (wait) for a few minutes.
12. You promised (mull) over an idea to fund a new business.
13. I considered (start) with venture capitalists, but then I decided it was better to knock on the door of angel investors.
14. Don’t put off (raise) money to get started by begging and borrowing from family and friends.
15. She agreed (look) for access to free hardware or premises.
16. He carried on (develop) his business plan.
17. He admitted (turn) down the entrepreneur’s proposals for no apparent reason.
18. More and more companies have chosen (jump) on the broadband discount bandwagon.
19. There’s no point (advertise) this brand on TV. It would cost an arm and a leg.
20. I can’t help (think) that something is going to go wrong.

PRE-WATCH. BEFORE WATCHING THE VIDEO, MATCH THE WORDS WITH THEIR DEFINITIONS.