Język angielski - poziom ponad średnio zaawansowany, kurs półinternetowy, profil biznesowy (4024-ANGPINTB2-BE, 2024L, LEK, gr 3,4)
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Choose the correct option. What is the sales technique?
Customers are getting two shampoos for the price of one and saving 50%. However, the truth is often that the item has been overpriced and, therefore, the saving is actually not quite as it seems.
Choose the correct option. What is the sales technique?
You buy a computer from a certain brand, but you are required to use their operating system. This practice is done to ensure that customers continue to use their software and establish brand loyalty.
Choose the correct option. What is the sales technique?
Gillette, often gives their razor units away for free or at a low price, knowing that customers must buy replacement blades, which is where the company makes its profit.
Choose the correct option. What is the sales technique?
Fast-food restaurants offer meal combos. For instance, instead of selling a burger, fries, and a drink separately, they sell them together as a "value meal" at a lower price than purchasing each item individually.
Choose the correct option.
______________ marketing is a type of marketing that encourages people to share a message or piece of content with their friends and social networks. Its goal is to create a “buzz” around a product or service, which can help promote brand awareness and sales.
MATCH THE MARKETING TECHNIQUES WITH THEIR DESCRIPTIONS.
WHY VIDEOS GO VIRAL. Before you watch: Match the words / expressions with their definitions.
Obraz Ri Butov z Pixabay
LISTEN TO THE AUDIO BELOW AND COMPLETE THE INFORMATION ABOUT THE BRAND 'NIKE'.
Please remember that in English we use commas in thousands (e.g. £10,000) and decimal points in decimal numbers (e.g. 4.5), which is different in the Polish language.
NIKE | |
| 1. WHICH WORD WAS ORIGINALLY USED FOR THE SYMBOL OF THE NIKE COMPANY? | |
| 2. HOW MUCH WAS THE LOGO BOUGHT FOR? | $ |
3. WHEN WAS NIKE FOUNDED? | 25th January |
| 4. HOW MANY SHOES DID THEY SELL AND HOW MUCH MONEY DID THEY MAKE IN THE FIRST YEAR OF BUSINESS? | shoes $ |
5. HOW MUCH MONEY DID THEY MAKE IN 1965? | $ |
6. WHAT WAS THEIR REVENUE IN 2017?
| $ BILLION |
7. HOW MUCH MONEY WAS SPENT ON ADVERTISING IN 2017?
| $ BILLION |
8. WHEN DID NIKE LAUNCH THEIR WEBSITE?
| |
9. WHAT MAKES NIKE SO SUCCESSFUL AS A COMPANY ACCORDING TO MANY EXPERTS? | its |
10. WHO DOES THE COMPANY USE TO PROMOTE THEIR PRODUCTS? |
professional and college and |
11. WHAT KIND OF BENEFITS OF THEIR PRODUCTS DO THEY FOCUS ON IN THEIR ADVERTISEMENTS? 12. WHAT ARE THEIR ADVERTISEMENTS AIMED AT ENCOURAGING PEOPLE? | benefits
... to live and find their own |
Obraz Ri Butov z Pixabay
LISTEN TO THE AUDIO BELOW AND COMPLETE THE INFORMATION ABOUT THE BRAND 'NIKE'.
Please remember that in English we use commas in thousands (e.g. £10,000) and decimal points in decimal numbers (e.g. 4.5), which is different in the Polish language.
NIKE | |
| 1. WHICH WORD WAS ORIGINALLY USED FOR THE SYMBOL OF THE NIKE COMPANY? | |
| 2. HOW MUCH WAS THE LOGO BOUGHT FOR? | $ |
3. WHEN WAS NIKE FOUNDED? | 25th January |
| 4. HOW MANY SHOES DID THEY SELL AND HOW MUCH MONEY DID THEY MAKE IN THE FIRST YEAR OF BUSINESS? | shoes $ |
5. HOW MUCH MONEY DID THEY MAKE IN 1965? | $ |
6. WHAT WAS THEIR REVENUE IN 2017?
| $ BILLION |
7. HOW MUCH MONEY WAS SPENT ON ADVERTISING IN 2017?
| $ BILLION |
8. WHEN DID NIKE LAUNCH THEIR WEBSITE?
| |
9. WHAT MAKES NIKE SO SUCCESSFUL AS A COMPANY ACCORDING TO MANY EXPERTS? | its |
10. WHO DOES THE COMPANY USE TO PROMOTE THEIR PRODUCTS? |
professional and college and |
11. WHAT KIND OF BENEFITS OF THEIR PRODUCTS DO THEY FOCUS ON IN THEIR ADVERTISEMENTS? 12. WHAT ARE THEIR ADVERTISEMENTS AIMED AT ENCOURAGING PEOPLE? | benefits
... to live and find their own |
COMPLETE THE SENTENCES FROM THE TEXT ABOUT NIKE WITH THE CORRECT PREPOSITIONS.
1. During their first year of business Nike operated as a distributor the Japanese company.
2. The Nike advertisements are aimed inspiring the consumer to live healthier.
3. They replaced foam air bags in their shoes to make them lighter and stronger.
4. In addition clothing and sports equipment, they also sell watches, apps, etc.
5. Nike started their website seven years Adidas launched theirs.
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