A way to measure how many people read an article.

 The story behind the research being presented. 

Some text designed to engage a reader.

A piece of equipment used to automatically generate articles that will be interesting for non-scientists.

An opening that provides the information the reader wants. A chance for the reader to complete a poll about the information to receive a reward.

An attractive picture that helps the reader feel relaxed, a clear headline, and a chance to provide feedback. 

An opening that engages the reader's attention enough that they want to read more. Useful, surprising or engaging information that rewards their curiosity. 

The main information the reader wants first, then something to engage the reader to learn more. 

Neither scientific curiosity nor scientific knowledge make people more likely to explore ideas that disagree with their exisiting opinions. 

Scientific curiosity makes people more likely to explore ideas that disagree with their existing opinions, while scientific knowledge makes them less likely to look at information that challenges their ideas. 

Scientific knowledge makes people more likely to explore ideas that disagree with their existing opinions, while scientific curiosity makes them less likely to look at information that challenges their ideas. 

Both scientific curiosity and scientific knowledge make people more likely to explore ideas that disagree with their exisiting opinions.