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SCI1000 - Science communication to influence change - S1 2025

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The American Psychological Association has made some evidence-based recommendations to help combat misinformation and disinformation. 

Which of the ideas below was not on their list of suggestions? 

Choose all that apply. 

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In her TED talk, ex-journalist and communication coach Jo Filshie Brown suggested three important points that science communicators should keep in mind. She joked it was a quick PhD! 

The key points were 'people; headline; do'. 

What did she mean by this? 

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What are some of the general trends shown by research into whether the public trusts science and scientists?

Choose all that apply. 

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As science communicators, it is important for us to know about our audience. According to the 2021 Australian census, approximately how many Australians (out of a population of 25.4 million) have a Bachelor's degree?

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Poor science communication doesn't just fail to inform the audience about the science, but can also damage their trust in science and scientists.

Is this statement true or false?

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As science communicators, we should not consider the public as a different audience from interested non-scientists. Everyone should have the same information and be able to understand basic science.

Is this statement true or false?

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Which of the examples below are facilitators when communicating written science with the public?

[Select all that apply]

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Science communicators often prepare written information to explain aspects of science to groups within the general public.

Which of the below is an example of how the science communicator might manage the channel aspect of the communication?

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What is a problem with using this title in a popular media article:

"The foraging habits of juvenile Corvus coronoides in rural riverside settlements in Victoria, Australia"

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What is usually the main aim of popular media articles published in science magazines, such as Cosmos or New Scientist?

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