Onyx should definitely NOT use this format, because it is the format of an infographic rather than an academic poster. Infographics have minimal text, are aimed at a broad audience, and usually have a call to action and an engaging story. 

Onyx can use this format, because it is an excellent example of a scientific poster. 

Onyx should definitely NOT use this format, because the colour scheme is not very aesthetically pleasing. If they change the colours, then it can be a very effective poster. 

Onyx should use this format for a poster at a scientific conference because it presents only the most essential data and omits extra detail that might bore the readers. 

Because they are monochrome, and infographics should be colourful.

Because they are too accurate, and infographics need to change the scientific information and data to appeal to broad audiences.

Because they lack an engaging story and a key message or call to action.

engaging story or narrative, detailed diagrams and graphs, and current scientific data

engaging story or narrative, data visualisations, and icons instead of text

engaging story or narrative, call to action, data visualisations, and minimal text

information and graphics with reliable, scientific sources

The language of infographics should never be informal. 

Infographics should not use any language, only images. 

Infographics should only use disciplinary terminology without definitions to minimise text. 

The language of infographics should be informal and conversational.

Academic posters usually follow H5W.

The poster will include sections such as: title, abstract, introduction, method, results, conclusion.

Academic conference posters only have basic information such as a title, authors and a one-paragraph overview of the research.

Academic posters don't usually follow any specific format.