As the market research expert, you have spent weeks mulling over market

research data as you attempt to decide between two very well thought out

marketing campaigns for a new product and neither option is clearly the best

option. You know there is no added benefit in collecting more data at this

point in the process – nor would it really be possible to collect data on the

factors that are still pondering on. If you wait much longer to decide you will

put both plans at risk of failure

As

sales are decreasing on your current line of products, you know that it is time

to decide on a new product to launch. It is critical that this product is

innovative to take back some of the market share from your competitors. The challenge

is you don’t have the slightest idea what that innovative product might be, but

you are confident your experience in research and development will steer you in

the right direction.

You

need to hire a dozen retail workers to help manage the increased demand during

the holiday seasons. You have received a few hundred applicants. You don’t feel

the need to find the best candidates because these employees will just be temporary,

nor do you have the time to devote to find the absolute best people.

You

need to select a new Customer Relationship Management (CRM) software for your

organization. Because excellent customer service is at the core of your

organization’s success, you cannot risk making the wrong decision. It is critically

important that you select the absolute best CRM software for your specific organizational

needs.