representativeness is used to estimate likelihood, whereas availability is used to estimate the quality of the outcome.

using representativeness is a quick, intuitive process, whereas using availability involves a systematic search through memory.

representativeness is based on general beliefs, whereas availability is based on the recall of specific instances.

relying on representativeness typically results in poor decisions, whereas relying on availability typically results in good decisions.

David Wechsler

Alfred Binet

Robert Sternberg

William Stern

the interaction between genes and the environment is an important determinant of IQ.

genetics are an important determinant of IQ

processing speed and processing capacity are separate aspects of intelligence

traditional IQ testing is insufficient to describe mental ability.

validity.

reliability.

normativity.

deviation

fixed-ratio schedule

variable-ratio schedule

fixed-interval schedule

variable-interval schedule

watching televised violence is less likely to cause aggression than playing violent video games.

if you are never exposed to media violence, then you are incapable of aggressive behaviour.

people who see a lot of media violence seem to be less sensitive to real violence.

as long as the violent behaviour is exhibited by cartoons, there won’t be any negative effects of behaviour.

acquisition and shaping

intermittent

noncontingent

primary reinforcement

Masters in Industrial or Educational Psychology

MA in Clinical Psychology and 12-month internship

PhD degree in Psychology

Bachelor of Psychology and 12-month internship

spinal cord

somatic nervous system.

parasympathetic nervous system.

sympathetic nervous system