Zara, a hugely successful fashion brand, manufactures a large proportion of their own fabrics, and then manufactures their clothes in their own factories (rather than outsourcing to third-party factories). They then sell these clothes in their own company-owned and branded retail stores. Zara is an example of which type of marketing network?
Retailer cooperative
0%
Horizontal marketing network
0%
Administered vertical marketing network
0%
Contractual vertical marketing network
0%
Corporate vertical marketing network
100%

Question

Zara, a hugely successful fashion brand, manufactures a large proportion of their own fabrics, and then manufactures their clothes in their own factories (rather than outsourcing to third-party factories). They then sell these clothes in their own company-owned and branded retail stores. Zara is an example of which type of marketing network?

Retailer cooperative

0%

Horizontal marketing network

0%

Administered vertical marketing network

0%

Contractual vertical marketing network

0%

Corporate vertical marketing network

100%

Answer

Retailer cooperative

Answer

Horizontal marketing network

Answer

Administered vertical marketing network

Answer

Contractual vertical marketing network

Answer

Corporate vertical marketing network

Crowdly

Zara, a hugely successful fashion brand, manufactures a large proportion of thei...

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