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24/25: MKTG212: Quantitative Marketing Research [1]

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Based on the table below, match the statement with the numbers.

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Match the the statements with the numbers.

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Link your EDITED clustered bar chart for Gender and Country of origin. Copy your chart into a Word document and save it to the desk-top. Then use the "word' icon and attach your Word document to the answer or drag it into the answer block.

(I want the GENDERS paired please). 

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Run a cross tabulation, chi square and Clustered bard Charts with Gender and Country of Residence. Using the tables generated answer the following questions.

Which of the following statements is true?

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What percentage of males indicated that they were in town because they were shopping? (One decimal place)

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How many males were in the sample?

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Is there a significant difference between the genders and the reasons for them being in town?

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Which of the independent variables (exclude 'I would recommend Subsay to my friends) showed a significant difference between men and women in the standard deviations?

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What was the t value that you would be using for 'My 'sub' (sandwich) was delicious. (Use 3 decimal places).

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Subsay wants to determine whether or not there is a difference between males and females and the mean scores for each of the 5 independent variables. Run a test to determine time and indicate which of the factors show a significant difference between males and females and the independent variables:

'My 'sub" (sandwich) was delicious, 'The bread was soft and fresh', 'I was served promptly', I felt satisfied after the meal' and 'I needed a snack to fill me up'.  (Tick as many as apply).

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