Looking for 24/25: MKTG212: Quantitative Marketing Research [1] test answers and solutions? Browse our comprehensive collection of verified answers for 24/25: MKTG212: Quantitative Marketing Research [1] at modules.lancaster.ac.uk.
Get instant access to accurate answers and detailed explanations for your course questions. Our community-driven platform helps students succeed!
Run a regression using the 3 new variables created from the Factor Analysis ad the independent variables and 'I would recommend Subsay to my friends'.
What is the R-square? (Use 3 decimal places).
Name the three factors in your SPSS database; Quantity, Quality and Speed. Which items make the up the 'Quality' factor? (Tick as many as apply).
Run a Factor Analysis with the 5 quality/service items (independent variables - exclude the dependent variable, 'I would recommend Subsay to my friends). Use a varimax rotation and save the scores as variables (using the regression method). How many factors were created?
Factor analysis is one of the most widely used multivariate tools. Which of the following is NOT a use of Factor analysis
How likely is it that multicollinearity has occurred in this regression?
What is the upper and lower limit of the predicted value? (To 2 decimal places)
Assume that Subsay gets a 3 for each of the 5 independent items. What is the predicted score? (To 2 decimal places)
Get Unlimited Answers To Exam Questions - Install Crowdly Extension Now!