A

grocery store chain's use of information systems to produce products and

services at a lower price than competitors

A

hot tub dealer's use of information systems to determine which models and

options its customers are most likely to buy

A

PC manufacturer's use of information systems to facilitate direct access from

suppliers to production schedules

A

shoe manufacturer's use of information systems in selling custom, made-to-order

shoes directly to customers

A

hotel chain's use of information systems to analyze detailed data on guests to

determine each guest's profitability