You can draw on your experience from sneaker sales to develop hypotheses about the best time and price point would be to sell your sneakers.

After doing market research and establishing desired market share, you will write up your business plan. From this plan you can induce how many you will have to produce every year.

Whereas most of the exclusive sneakers are popular with teenagers and people in their early twenties, you would like to appeal to people in their early thirties, as they have a bigger budget. Currently, however, this market has not been explored yet and so you would need to go in the field to learn about their desires and tastes, both in product as well as shopping experience for this new brand and product.

You can draw from consumer trends which type of product features consurmers are likely to want. You can develop prototypes to test the appetite for these product features in your brand.