AutoHarvest holds a dominant position in the personalized motor vehicle advice market. They offer a premium service that allows consumers to confidentially share their motor vehicle information and preferences. In return, AutoHarvest produces tailored advice to guide their future purchasing decisions. Which of the following could be a profitable avenue for differentiation by a new competitor entering the market?

Question

Answer

Exploit personal information to generate value for consumers in the same way as AutoHarvest and charge consumers a lower price.

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Exploit personal information to generate value for third parties (e.g., advertising by car dealers) and charge consumers a lower price.

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Offer privacy benefits by not harvesting or exploiting personal information and charge consumers a higher price.

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Offer privacy benefits by not harvesting or exploiting personal information and charge consumers a similar price.

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AutoHarvest holds a dominant position in the personalized motor vehicle advice m...

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