Launching a service for businesses (B2B) as a limited public beta that requires prospective customers to sign up and await in line before being able to use and pay for the service can be an effective strategy to

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differentiate the service, as it will benefit from the prestige of limited participation.

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Lower switching costs, as customers are forced to await their turn.

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manage capacity, if demand can grow faster than capacity.

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exploit economies of scale, by spreading fixed costs over a larger number of customers.

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Launching a service for businesses (B2B) as a limited public beta that requires ...

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