ABOUT THE SHOW DRAGONS’ DEN...

Listen to the podcast. Read the information about the BBC TV show Dragons’ Den and complete the gaps with the correct word.

Part I: You can start from 1:10 - 3:20

Dragons’ Den is a popular BBC TV show based on a

Part II: from 6:20 

Dragons’ Den is like a den, which is used in English to talk about a dangerous and threatening place or situation, but even more scary and dangerous! In English, to walk into the lion's den means to face a difficult situation like, for example, walking into a room full of people who are likely to criticise you. Dragons are better analogies for scary, no-nonsense business people  lions.

So, the dragons are not the actual dragons, they are the

The

Part III. from 9:50 till 14:20

Read Part 2 and complete the gaps with one of the words below.

interest     foot        equity (x3)      acumen       plan        in         negotiations    terms       raised     loan      shares        pitch

Then the entrepreneur starts his or her . The dragons ask questions and drill down into the business and then there are some for the investment. The entrepreneur is looking for an investment of a certain amount. return they are offering a portion of the of the company.

in this case means the ownership of the company. If you think of a pizza, imagine 100% of it is mine. But I might choose to sell some parts of that pizza to an investor. Let’s say I give them 20% of the pizza for about £20,000. In of a business this means that the investor gets 20% of the profits that the company makes. In return I get cash which I can use to get the business going in various ways.

So refers to ownership of the company and it is divided into . Sometimes it is referred to as an equity stake. So an investor might have a 20% equity stake in a company, for example. The entrepreneur holds onto an 80% equity stake.

This is how finance can be . Instead of getting a and paying you kind of liquidate part of the company to get the cash but you also get the support of an investor. too, and that’s the other thing the dragons offer. Not just cash but also some business and contacts to help them get a in the door.

Listen to the rest of the podcast where Luke explains the meaning of some business vocabulary.

Listen to Luke again and  be ready to explain the difference between the following terms during our in-class lesson:

1) mark-up - margin

2) B2B and B2C

3) net profit and gross profit 

4) a wholesaler - a retailer

7) (projected) turnover - income - revenue

8) cost price - list price

Q1. What does the SWOT (analysis) stand for?

Q2. What do you do if you buy things in bulk?

Q3. What does the word 'pitch' mean? Is it a noun or a verb? What is an elevator pitch?

Q4. What's the Polish for 'equity'?