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READ THE SUMMARY OF THE TEXT ' TWO KINDS OF QUALITY ' AND CHOOSE THE CORRECT OPT...

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READ THE SUMMARY OF THE TEXT 'TWO KINDS OF QUALITY' AND CHOOSE THE CORRECT OPTION.

Quality remains an elusive target for many

companies, even though the craze for quality has been around for some twenty years. In 1980, the average car produced by Ford had twice as many flaws as the average Japanese car. The main progress had been 
by 1986, when the Japanese auto industry lead over Ford 
from 100% to about 20%. But since that remarkable burst of progress, many companies have struggled to keep up
quality.

The truth is, the Japanese have unfair

 – their culture values quality and appreciates the small details. In fact, the Japanese have
 expressions for quality, and the first is taken-for-granted quality. They take for granted that things should work as they are supposed to, and they even see an elegance to things working properly.

Japanese

 became so obsessed with taken-for-granted quality that they created a stream of innovations that built on the concepts of Ed Deming, the renowned
management consultant. These innovations included
 manufacturing, just-in-time industry and design 
 quality. But there are two traps on the road to quality. One is
 a commitment. There is no way around it. Whether you are adopting
 quality management or other quality schemes, these techniques require everyone in company to learn how to think and to work differently. And the other trap is that companies become so quality-process obsessed that quality-management techniques
 to be a tool of company’s performance and instead become an
 in themselves. That’s why
 analysis should be used for questions for which a company doesn’t have an answer.

That brings us to the second of two Japanese expressions for quality:

 quality. This kind of quality appeals
 a person’s aesthetic sense of beauty and elegance.

In today’s competitive markets, manufacturers need to make quick progress towards the taken-for-granted kind of quality. If they don’t, they will go

 business. But with the hungry competitors in most markets today, taken-for-granted quality by itself may not get the job done. That’s why it is very important to use both two kinds of quality for a company to
.

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