When segmenting a market, which of the following is NOT one of the criteria used to assess the effectiveness of the segmentation scheme?

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Are the segments large or profitable enough?

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Does information exist about the customers in each segment?

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Do the firm's strengths match the market?

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Will the customers in each segment respond differently to marketing efforts?

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Is the organisation able to focus its marketing efforts on the segments?

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Are all segments approximately the same size?

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