Offering the product at a lower price to attract a mass audience.

Advertising heavily on discounting platforms to maximize sales volume.

Highlighting the product’s functionality and practicality over its image.

Using storytelling to evoke emotions and showcase an exclusive lifestyle.

 Luxury is purely a marketing tactic without any connection to the product's quality.

The brand logo significantly contributes to the perceived value of a product.

Luxury is determined solely by the cost of production and not by branding.

Luxury products are only about high prices, not branding.

 To attract a mass market and appeal to every demographic.

To lower the product’s price to be more affordable.

To show how their products are more practical than competitors.

To build an emotional connection with consumers and establish exclusivity.