A marketer dividing the broad consumer market according to their residential address  would be using a ____________________segmentation basis

Which of the following does the value chain for a merchandising entity include?

    i. Research and Development

    ii. Customer support

    iii. Purchasing

    iv. Production/Distribution

Which strategy would be used if Jetstar were to launch a million dollar promotional campaign offering cheap flights to Australia from Nepal, a country that previously could not fly direct to Australia.

Which strategy would be used if Nike decided to start making and selling sports drinks for athletes?

The marketing concept is a philosophy of customer value and ________.

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers would most likely respond to this criticism by arguing that advertising adds ________.