In

terms of sales and market share, Rexona is the number-one brand of deodorant

worldwide. Since it was created in Australia in 1908, it has added an

antiperspirant, a stick deodorant, Rexona for Men, Rexona for Women, Rexona for

Teens, and Rexona Skin Friendly. These additions are examples of

Why is creation of a

product the starting point for the marketing mix?

 Recently Apple updated its iPod Touch

product, expanding its storage from 8 GB to 16 GB. Enlarging the iPod Touch’s storage capacity is an example of a:

Shopping

products, though inexpensive, still require considerable shopping effort by

buyers

The most important

functions of packaging are to contain and protect products, promote products,

facilitate product storage, and facilitate recycling.

There are a number of

toothpastes marketed under the Crest brand including Cavity-protection Crest, Sensitive-teeth

Protection Crest, Baking Soda Crest, Tarter Protection Crest, and Crest for

Kids. The large variety of toothpastes under the Crest brand is an example of

a:

Which of the

following is NOT an example of a product's tangible feature?

Co-branding

means introducing a new brand into the market.

Which of the following would be

considered a new product?

What is 'brand equity'?