Imagine the following situation: Stefan would like to buy a new computer. He opts for the brand "Dell" because it allows customers to assemble their own computer according to their own preferences. He choses different components as compared to the basic equipment. Which of the following answers is correct based on the given case?

Question

Accepted Answer

This is an example of mass customisation, which belongs to the segmentation approach of individual marketing.

Answer

This is an example of segment marketing, as Stefan belongs to customers who share a similar set of needs and wants.

Answer

Dell applies full market coverage, as the firm attempts to serve all customer groups with all the products they might need.

Answer

This is an example of B2B marketing, as two businesses are involved

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Imagine the following situation: Stefan would like to buy a new computer. He opt...

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