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Imagine that you are three friends that went together to the same high school. ...

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Imagine that you are three friends that went together to the same high school. All three of you like hip hop, and so with the help of your friends and family, you organized a small hip hop festival a few years ago, while still in high school. Two local talents performed and you were able to get Dadju to perform for 1 hour too! The smooth collaboration with your two other friends made your friendship even stronger. Each of you went to study different things and you find yourself back together having a few drinks and discussing your respective internships with Eurazeo (investment analyst in startups), Monoprix (purchasing department for food products) and Michel & Augustin (brand development). Very quickly you start discussing how cool it would be to launch a venture together again. Several ideas pop up, but given that you know a few things about entrepreneurship, you choose to develop an idea taking effectuation principles in mind. Which one did you choose?

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