Spotify’s “Discover Weekly” is a feature that generates personalized music recommendations for subscribers based on their past listening activity. Spotify has invested in the development of this feature and it is considered the best such offering in the industry. For Spotify subscribers who use and enjoy Discover Weekly, the feature…

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Does not affect subscriber’s differentiation perception of Spotify, but will increase their willingness to pay for the service.

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Ensures that subscribers perceive Spotify to be horizontally differentiated with respect to competing music streaming services.

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Does not affect subscriber’s differentiation perception of Spotify, but will ensure they consume more music on the service.

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Ensures they perceive Spotify to be vertically differentiated with respect to competing music streaming services.

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Spotify’s “Discover Weekly” is a feature that generates personalized music recom...

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