One of the most important barriers for aspiring entrepreneurs is their fear of failure. What the Lean Startup helps doing is to split up the search cost into smaller costs, such that the cost of potential failures is both minimized and managed.

The Lean Startup offers a way to speed up the search process involved in entrepreneurial ventures and innovation projects. Since the search process requires getting validation on many assumptions, the process forces one to think of experiments and tests that can validate these assumptions in the quickest and cheapest way possible, rather than making these tests only once they have turned into “perfect” products.

The word “Lean” in the “Lean Startup” shows that building ventures must be done without any cost or investment in money, knowledge, time or other resources. The Lean Startup therefore manages the risk of venture building by completely eliminating the risk.

Many entrepreneurs and their stakeholders like the rigor that the Lean Startup offers in developing a venture. The fact that the development of a venture can be turned into a process that can be tracked and traced, gives them the feeling that they have more control over the process.