Suppose Temu's marketing team is tasked with improving CRM productivity by analysing the performance of marketing campaigns. Which one of the following CRM performance measures is most relevant for marketing team members to track?

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Number of customer complaints resolved by the support team and the number of sales made per hour by call centre agents.

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Number of times individual customers visit Temu’s website or App and the average number of items purchased per visit from social media referrals.

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Number of regional fulfilment centre sales targets achieved and the percentage of return visits to Temu’s site that resulted in successful checkout.

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Number of targeted product catalogues generated for different customer segments and the number of promotional emails successfully delivered and opened via Temu’s app and email platform.

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Suppose Temu's marketing team is tasked with improving CRM productivity by analy...

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