Launching a service for businesses (B2B) as a limited public beta that requires prospective customers to sign up and await in line before being able to use and pay for the service can be an effective strategy to

Question

Answer

differentiate the service, as it will benefit from the prestige of limited participation.

Answer

Lower switching costs, as customers are forced to await their turn.

Answer

manage capacity, if demand can grow faster than capacity.

Answer

exploit economies of scale, by spreading fixed costs over a larger number of customers.

Crowdly

Launching a service for businesses (B2B) as a limited public beta that requires ...

Want instant access to all verified answers on moodle4.city.ac.uk?