Assume Shein has identified a segment of young customers who frequently purchase low-priced items online but do not make repeat purchases. How should the retailer incorporate these customers into its CRM strategy?

Question

Answer

The retailer should cancel the accounts of young customers who only make low-value purchases, as they are unlikely to grow into profitable customers.

Answer

The retailer should ignore these customers, as they are unprofitable and unlikely to contribute significantly to future profitability.

Answer

The retailer should focus on converting young customers into loyal, long-term shoppers by targeting them with personalised offers, as their satisfaction may lead to increased loyalty and larger future purchases.

Answer

The retailer should target only customers who are making frequent repeat purchases, as these customers are more likely to be profitable in the long term.

Crowdly

Assume Shein has identified a segment of young customers who frequently purchase...

Want instant access to all verified answers on mymodules.dtls.unisa.ac.za?