What does the evolution of ideal points in the Semantic Scales and Multidimensional Scaling studies indicate about consumer needs in Markstrat?

Question

Accepted Answer

Consumer needs evolve gradually, influenced by environmental changes, trends, and competitor actions.

Answer

Consumer needs remain static, unaffected by market or environmental changes.

Answer

Consumer needs are primarily influenced by a company's internal marketing decisions rather than external factors.

Answer

Consumer needs change drastically and unpredictably over time.

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