How did consumer perceptions influenced by the 'Chavs' culture in the UK affect Burberry's brand positioning in the early 2000s?

Question

Accepted Answer

Altered Burberry's perceived positioning due to its association with the 'Chavs' subculture

Answer

Had no significant impact on Burberry's brand image or market positioning

Answer

Enhanced Burberry's luxury image by associating it with high-fashion events

Answer

Led to a widespread adoption of Burberry by various celebrities and influencers

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