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A very confident public speaker is about to go on stage to deliver a speech on the health benefits of cinnamon. He straightens his well-ironed suit and thinks to himself how luxurious the cloth feels on his hands and smiles to himself when he remembers how much the suit cost him. He glances briefly at the audience from the corner of the stage where he waits for his turn to deliver his speech and decides that he will definitely charm this audience.Which aspect of communication is highlighted in the scenario?