In the context of Temu’s expansion into South Africa, how could calculating customer lifetime value CLV help the retailer prioritise customer segments and tailor its marketing efforts?

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Temu should ignore CLV since all South African customers have similar purchasing behaviours and thus require the same marketing strategy.

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By calculating CLV, Temu can identify customers most likely to make significant lifetime purchases and focus marketing efforts on these high-value customers, ensuring better resource allocation.

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CLV calculations will not help Temu in South Africa, as most customers are expected to purchase only once, making future value projections unnecessary.

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Temu could calculate CLV for its customers in South Africa but should only target high-value customers in urban areas, disregarding potential growth from rural areas.

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In the context of Temu’s expansion into South Africa, how could calculating cust...

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