Which of the following is most commonly identified as a significant challenge in the widespread and successful implementation of e-commerce?

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The initial investment required for developing and maintaining a robust online platform

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An insufficient understanding of consumer behavior in online marketplaces

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A reduced need for effective customer service and online support

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The seamless integration of online and offline sales channels for a consistent customer experience

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The persistent and evolving threat of cybersecurity breaches and data theft.

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