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Marketing Innovation is implementation of existing as well as

new marketing

methods.

Marketing Innovation is a new tool used to approach people

all around the world.

Marketing Innovation normally uses conventional strategies.

Information on the most suitable technology to be applied in innovation are known as demographic information.

Some new

combination of existing technologies can also normally lead to a

successful innovation.

absolutely new product that can create its own market is a(an) ____________

product.

Novel

Replacement Product

Improvement to the current product

New-to-the

market

Breakthrough

Product

Invention

requires creativity, while innovation does not really require creativity.

general, Innovation ______

Has various impacts to organizations and society.

Can

be enhanced indefinitely.

Has

different degrees of novelty known as Forms of Innovation.

All

answers are correct

Explain the

reason(s) why Component Innovation needs to be implemented in an existing

product?

ensure better performance of the whole system

replace a weak component

transform the operation of the new component with new application of technology

All

of the above reasons

Organizational

infrastructure includes the vision, mission and objectives of the

The rise of

Industrial Revolution (IR 4.0) technologies can result in an opportunity to

In order to

develop a new concept, we need to identify resources from both inside

and

outside of the organization.