What is innovation?

Innovation is the process of an idea  an original product or service which satisfies a specific consumer's need.

There are five primary types of innovation they're...

• disruptive 
• breakthrough 
• radical 
• incremental
• and sustaining.

• Disruptive innovation creates new and new of customers.
• They utilize old technology in new ways 
• They the power of modern technology 
• Create new business models 
• An example would be the development of the personal , which brought the mainframe to the home.

• A breakthrough innovation is an solution that creates a global paradigm shift 
• They employ new technology 
• Customers don't realize they need it until they at first hand and forever changes life as we know it 
• One of the best examples would be .

RADICAL INNOVATION 

• Radical innovation an existing industry convention to create something new 
• It brings new to the consumer
• It's a catalyst for creating new markets and it the demands of the current generation 
• An example would be the development of  

INCREMENTAL INNOVATION

• Incremental innovation improves a product over time through small changes 
• They add new  
• They and improve the overall design
• It's driven by how desire to use the product 
• A good example would be the evolution of the .  

• Sustaining innovation are when are made to an existing product by predicting consumers' needs 
• It does not  the company's goals 
• It expands the company giving the consumer more choices
• It keeps the business alive by loyal customers 
• A prime example would be the development of the over time