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BM2200 Business Strategy Analysis (PRD2 A 2024/25)

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A firm can deploy

elements of both cost leadership and differentiation strategy

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A "focused differentiation" positioning means:

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When a firm is

‘stuck in the middle’, this means that it has engaged in a price war that it cannot

win.

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Resource heterogeneity

amongst firms creates profitability differences within firms

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The Zara case

questions the extent to which strategic resources can be used to enter a new industry.

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A product’s brand or

reputation is known as what type of resource?

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The bargaining power of suppliers is higher when:

Choose all that apply

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Which of the

following statements about the use of Porter’s Five Forces (PFF) is accurate?

0%
0%
0%
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Which of the

following is the least suitable example of an ‘S’ factor in the PESTEL

analysis?

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How to differentiate business strategy and corporate strategy?

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