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24/25: MKTG212: Quantitative Marketing Research [1]

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There is a significant difference between the genders (X8) and their loyalty to the football club (x7)?

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Using the table you have just drafted. What proportion of females have season tickets?

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Is there are significant difference between season ticket ownership (X10) and gender (X8)?

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The club wants to determine whether or not there is any association between 'Satisfaction with the condition of the stadium' (X1) and ‘loyalty' towards the club’ (X7). What statistical test/s should be run?

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The  club is interested in determining whether or not there is a significant difference between the prize requested (X12)  and how loyal (X7) they are to the club. What statistical test/s should be run?   

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OPEN THE DATA BASE 'Football Satisfaction Data Student.sav', RUN THE APPROPRIATE TABULATIONS AND CHARTS TO ANSWER THE FOLLOWING QUESTIONS.

The club wants to determine if there are any patterns/associations/differences between 'Gender' (X8) and 'Season ticket ownership' (X10). Run an appropriate analysis and answer the following questions.

How many males are in the sample?

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The club wants to determine whether or not there is a significant difference between the 'Season Ticket ownership' and the attitudinal items (X1 – X7). What statistical test/s should be run?   

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LOOKING AT THE TALKER'S STADIUM QUESTIONNAIRE, PLEASE ANSWER THE FOLLOWING QUESTIONS.

Management at Talker's wants to determine whether or not there is a significant difference between the 'gender' (X8) and the 'Have you been involved in any form of post-match altercation or fight?' (X11). What tests should he run?       

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The club wants to determine whether or not there is a significant difference between 'gender' (X9) and Hooliganism (X12).  What statistical test/s should be run?

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The club wants to determine whether or not 'Loyalty towards the club' (X7) can be predicted on the basis of the responses to the attitudinal items (X1 – X6). What test should be run?         

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