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24/25: MKTG212: Quantitative Marketing Research [1]

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How many commuters were in the sample?

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Are Males more likely than females to recommend Subsay to their friends?
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Is there a significant difference between males and females and the reason that they were in town?

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Recode 'Visit' into a new variable called 'REASON'. The new variable will contain reasons for coming to town. 1 will be 'Work nearby', while 2 will be 'commuters' (made up of 'shoppers' and people who are 'passing through town'). Having created this variable, determine whether or not there is a significant difference between the genders and the reason that they are in town. How many male commuters were there?

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Who is more likely to be satisfied with how prompt the service at Subsay is?

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I want to know if there is a significant difference between the mean scores for males and females for the item 'My sub (sandwich) was delicious'. What is the sig value tells me this? (Use 3 decimal places).

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If I want to determine the difference between the mean scores of males and females for each of the items in the questionnaire, what test should I undertake?

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What is the 'sig' value that would tell me that there was (or is not) a significant difference between male and female's the standard deviations of the item 'My "sub" (sandwich) was delicious'

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Which items show a significant difference between males and females mean scores in all the quality, quantity and service measures?

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'My "sub" (sandwich) was delicious and 'The bread was soft and fresh' have similar mean scores, 4.23 and 4.13. Are they the effectively the same or are they significantly different?

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