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Spring 2025 Marketing (MKT-230-01)

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Keioki’s Auto Supply sells car and truck parts, as well as tire replacement and installation services. As Keioki’s places its order for truck tires with Goodyear, it must also place an order for valve stems and balancing weights for the tires. Such business products are characterized as having what type of demand?
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Scenario 8.1.

Use the following scenario to answer the questions.

HanTech is entering the home appliance market with its new smart mixer. In designing the production facility, it has a need for various pieces of equipment, including the perpetual assembly belt drive, quasi-assembly pods, and finishing stations. The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision. HanTech has already contacted several producers of the quasi-assembly pods, and has begun negotiations with their sales representatives.

Refer to Scenario 8.1. What was the first step of the buying decision process that HanTech went through when looking for the quasi-assembly pods?
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When the city of Mobile buys tablets for its safety inspectors to use during their visits, the purchase from Core Electronics would be considered which of the following?
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Wilcox Hospital administrators decide to renovate the physician breakroom with new flooring, cabinets, counters, and appliances. The hospital compiles a description of the project and then asks sellers to submit bids. After determining the most attractive bids, the hospital will work with two or three companies to determine which will get the contract. This is an example of using which of the following for a purchase decision?
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What is the primary difference between business and consumer buyers?
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Clementine is an account executive for a financial services firm that specializes in employee benefits services. She is meeting with the owner of a small business that has grown to the level where it needs to provide extended employee benefits. Clementine is happy to help the small business owner and is excited about the opportunity to gain another customer. The company owner has purchased other insurance services, such as property and casualty for the business, but has never purchased a group insurance plan and anticipates that it will take a considerable amount of time in the purchase process as this represents a significant decision for the company and its employees. What type of business purchase does this represent?
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Which of the following are online marketplaces where buyers and sellers from around the world can exchange information, goods, services, ideas, and payments?
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Lissie is considering the purchase of a new printer for her dental office. She is considering a printer that doesn’t have as many functions but is available at a considerably lower price than her current printer. She is engaged in what type of analysis?
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Six Flags amusement parks purchases uniforms from a single supplier. For the last 25 years, the trousers purchased from this supplier have not changed and have been bought every six months in multiple sizes. This is an example of which of the following?
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Saint Edward’s church brews fresh coffee for its attendees every Sunday as part of its hospitality ministry. Saint Edwards represents what type of market for coffee sellers?
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